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Generic Records is distributed by The Orchard, which handles all of Sony Music’s product. Founded by veteran radio promoter, PR, and marketing consultant Gary Lefkowith, the company specializes in promoting and marketing music across all Pop formats, including Top 40, Adult Contemporary, and Smooth Jazz. In association with legendary, multi-platinum record producer Mike Rogers, they have charted three #1 Billboard records in the last few years under the moniker of Le Sonic.